ABOUT US

Vision & Mission

Vision

Our vision at LittleJoy & Co. is to inspire calm, confidence, and connection through the everyday moments of family life by becoming a globally trusted brand for thoughtfully crafted parenting essentials that support both the little moments and the big ones.

Mission

At LittleJoy & Co., we’re here to make early parenthood feel a little lighter, a little softer, and a lot more joyful. We create beautifully designed parenting essentials that blend style, purpose, and everyday comfort because we believe the little things matter most. Whether you’re packing the diaper bag, wrapping your newborn, or gifting something meaningful, our products are made to support real life with little ones-with calm, care, and connection at the heart.

Founder Story

LittleJoy & Co. was created from a desire to elevate everyday parenting essentials. Inspired by the beauty and demands of modern parenting, Aurizanda saw a gap between function and beauty, and believed parents shouldn't have to choose between the two. In 2025, LittleJoy & Co. was born: a brand rooted in thoughtful design, practical function, and timeless simplicity.

Born in Praia, Cabo Verde, Aurizanda immigrated to the United States at the age of nine with her mother and sister in pursuit of a better life. Today, she pours that same spirit into creating a brand grounded in intention, strength, and joy. Outside of her entrepreneurial pursuits, she enjoys life’s simple pleasures being a dog mom, traveling, shopping, music, hiking, staying active, and cherishing time with those she loves.

Founder Why

Spiritually, I believe this is my calling. I’ve always been drawn to innovation and have long had a passion for elevating everyday products into something beautiful and meaningful. LittleJoy & Co. is a brand built on faith, passion and purpose.